How Mobile Messaging Drives Enterprise Strategies

By Dennis McCafferty  |  Posted 04-07-2015 Email

CIOs and other IT decision-makers are aggressively pursuing mobile messaging initiatives-and many of them are overseeing at least several such projects at once, according to a recent survey from OpenMarket. Through such efforts, many seek to improve the customer experience and gain deeper insights about those customers. In other cases, it's all about staying connected to an increasingly mobile workforce. To ensure success, OpenMarket advises CIOs to take a broad, enterprise-focused view on acquisition and deployment instead of tackling mobile efforts "one problem at a time" to ensure that the associated investment addresses core strategies impacting revenue, efficiencies, employee engagement and more. It's also critical to understand that good products aren't everything, as superior service distinguishes valuable mobile vendors from their competitors. "This research validates the importance of effective, traditional mobile messaging and its ability to improve customer and employee communication in key regions of the world," said Jay Emmet, general manager of OpenMarket. "With billions of mobile subscribers worldwide, nearly every one of a global business' employees and customers has messaging-capable devices, and enterprises must utilize this technology to capitalize on the communication and engagement opportunities it provides." An estimated 600 global tech decision-makers took part in the research, which was conducted by IDC.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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