Mobile Strategists Seek Greater Input From CIOs

By Dennis McCafferty  |  Posted 02-17-2015 Email

The majority of organizations have created new positions to designate a specific mobile leader, according to a recent survey from Kinvey. However, many of these senior-level professionals are less than impressed with their organization's approach to mobile initiatives –with a notable share blaming their CIO for strategic shortcomings. The report, titled "CIO & Mobile Leader Survey: Meet the New Mobile Strategist," reveals that mobile strategists typically command 16 years of well-rounded experience in IT architecture, app development and IT operations, in addition to business. But a great deal of them face difficulties in making the most of their background and expertise due to the general, piecemeal state of mobile deployment. It also doesn't help that most mobile strategists don't even report to the CIO. In contrast, organizations with "key players on the same page" benefit through reduced costs and redundancies, as well as improved efficiencies, according to the research. This will prove critical as a wealth of enterprises invest heavily into mobile app development and deployment in 2015. "CIOs, mobile strategists and other executives (must work) toward the same goals," said Sravish Sridhar, founder and CEO of Kinvey. "While there will always be improvements and tweaks to be made, ultimately it is a great sign for the future of mobility that enterprises are creating positions focused specifically on driving mobile forward." An estimated 100 North American CIOs and 100 mobile leaders took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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