Mobile Strategists Seek Greater Input From CIOs

 
 
By Dennis McCafferty  |  Posted 02-17-2015 Email
 
 
 
 
 
 
 
 
 
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    Primetime Player
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    Primetime Player

    75% of organizations surveyed have created the new role of mobile strategist to define, manage and deploy a consistent, enterprisewide mobile strategy.
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    Underwhelmed
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    Underwhelmed

    Only 22% of mobile strategists surveyed feel their organization is ahead of the curve on leveraging mobile, as 58% said their company is "on par" when compared to others.
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    Chain of Command
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    Chain of Command

    53% of mobile strategists report to the CTO, while only 27% report to the CIO.
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    MIA
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    MIA

    24% of mobile strategists said their CIO does not consider mobile as a priority, and another 18% said their CIO "does not understand what it takes" to successfully implement mobile initiatives.
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    State of Disconnect, Part I
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    State of Disconnect, Part I

    Only 47% of mobile strategists feel they work closely with their CIO–in contrast to 81% of CIOs who said they work closely with their leader of mobile strategy.
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    State of Disconnect, Part II
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    State of Disconnect, Part II

    Seven out of 10 survey respondents said product lines/functions (such as marketing, sales and HR) lead mobile app deployment, as opposed to having their organizations take a centralized, enterprise IT approach.
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    Primary Duties of the Mobile Strategist
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    Primary Duties of the Mobile Strategist

    Create overall mobile strategy: 47%, Measure impact/results: 40%, Define the mobile platform: 39%, Create center of excellence: 22%, Test and pilot new mobile tech: 22%
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    Top Business Goals of Mobile Strategists
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    Top Business Goals of Mobile Strategists

    Engage customers wherever they are: 76%, Create new revenue paths: 75%, Reduce operating costs: 72%, Increase employee productivity: 62%, Disrupt the marketplace: 15%
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    Most Common Job Titles for Mobile Strategist Role
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    Most Common Job Titles for Mobile Strategist Role

    Mobile strategist: 25%, Mobile architect: 23%, Director of global architecture: 17%, Director of mobile solutions: 15%, Director of mobile and digital innovation: 13%
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    Higher Education
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    Higher Education

    46% of mobile strategists earned undergraduate degrees in business, and 31% majored in computer science.
 

The majority of organizations have created new positions to designate a specific mobile leader, according to a recent survey from Kinvey. However, many of these senior-level professionals are less than impressed with their organization's approach to mobile initiatives –with a notable share blaming their CIO for strategic shortcomings. The report, titled "CIO & Mobile Leader Survey: Meet the New Mobile Strategist," reveals that mobile strategists typically command 16 years of well-rounded experience in IT architecture, app development and IT operations, in addition to business. But a great deal of them face difficulties in making the most of their background and expertise due to the general, piecemeal state of mobile deployment. It also doesn't help that most mobile strategists don't even report to the CIO. In contrast, organizations with "key players on the same page" benefit through reduced costs and redundancies, as well as improved efficiencies, according to the research. This will prove critical as a wealth of enterprises invest heavily into mobile app development and deployment in 2015. "CIOs, mobile strategists and other executives (must work) toward the same goals," said Sravish Sridhar, founder and CEO of Kinvey. "While there will always be improvements and tweaks to be made, ultimately it is a great sign for the future of mobility that enterprises are creating positions focused specifically on driving mobile forward." An estimated 100 North American CIOs and 100 mobile leaders took part in the research.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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