What Users Expect From a Website Experience

 
 
By Dennis McCafferty  |  Posted 11-11-2015 Email
 
 
 
 
 
 
 
 
 
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    What Users Expect From a Website Experience
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    What Users Expect From a Website Experience

    Better doesn't necessarily mean faster, as users are more willing to wait for Web pages to load—given that the wait leads to quality content.
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    Internet Insatiability
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    Internet Insatiability

    64% of consumers/users spend more than 10 hours online outside of work per week, up from 37% who did this a year ago.
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    Patient People, Part I
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    Patient People, Part I

    52% are willing to wait for a Website to load for more than five seconds before they get frustrated and leave, up from 41% who were willing to do so in 2014.
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    Patient People, Part II
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    Patient People, Part II

    44% say they would not leave a Web page and buy a product from a competitor if they had to wait too long for the page to load, up from 37% who said they wouldn't do this last year.
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    Second Chance
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    Second Chance

    72% say they'd give a Website another try in the future if it loaded slowly, up from 69% who said this in 2014.
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    Consistent Connection
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    Consistent Connection

    Two of five say they expect Websites to load equally quickly whether on a laptop/desktop or on a mobile device, which is about the same as those who expected this last year.
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    Familiar Territory
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    Familiar Territory

    43% say they want Websites to remember that they've been there before--and make recommendations based upon their prior visits--up from 27% who felt this way last year.
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    Web Experience Essentials: Something New
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    Web Experience Essentials: Something New

    43% say that getting fresh and updated content is a top quality of a positive Website experience, up from 39% who indicated this last year.
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    Web Experience Essentials: Smooth Ride
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    Web Experience Essentials: Smooth Ride

    50% highly prioritize good performance (streaming with no buffering, pages that load quickly) from their Website experiences, which is about the same as those who highly valued this in 2014.
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    Web Experience Essentials: Seamless Transition
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    Web Experience Essentials: Seamless Transition

    23% say they most look for a consistent experience from desktop to mobile device in a Website, up from 20% who felt this way last year.
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    Web Experience Essentials: Human Element
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    Web Experience Essentials: Human Element

    15% say personalized content plays a major factor in a positive Website experience, up from 12% who indicated this in 2014.
 

Consumers and users are spending more time online than ever—and they're expecting a better experience on company Websites while they're doing it, according to a recent survey from Limelight Networks. The resulting "State of the User Experience" report indicates that better doesn't necessarily mean faster, as users are expressing more willingness to wait for pages to load than they did in the past. However, an increasing number of consumers favor Websites that connect to them in a highly personalized manner—they want sites to remember that they've been there before, and make recommendations based upon prior visits. They also want these sites to constantly provide new and/or updated content, and many feel that performance should remain consistent from the desktop to the mobile device. "Consumers (feel) that the experience matters," according to the report. "This should be a call-to-action for brands. To an increasingly discerning user in a more demanding digital world, it's ever more important to ensure that online experiences, whether they happen on a small or large screen, meet these rising expectations." More than 1,300 global consumers/users took part in the research.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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