Wringing Productivity From Mobile Apps

 
 
By Karen A. Frenkel  |  Posted 06-05-2017 Email
 
 
 
 
 
 
 
 
 
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    Wringing Productivity From Mobile Apps
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    Wringing Productivity From Mobile Apps

    Mobility professionals are seeking ways to gain more productivity from apps, but the complexity of the app landscape poses security challenges.
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    Productivity Is Key
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    Productivity Is Key

    Asked to identify the primary goal for their enterprise mobility program, 43% of respondents named improved productivity.
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    Complex Landscape
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    Complex Landscape

    55% of respondents this year—compared to 48% last year—said that many operating systems and management methods are their chief pain points. BYOD and contractors' devices, and inadequate budgets followed, both at 45%.
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    What's Next?
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    What's Next?

    80% of respondents said they plan to expand their app portfolio over the next 12 months, but 33% find it difficult to identify the most important apps to create going forward.
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    Top Mobile Security Concerns
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    Top Mobile Security Concerns

    Compromised mobile devices: 60%, Corporate data on personal and other unmanaged mobile devices: 57%, Mobile-based threats on apps, internal network, infrastructure, etc.: 52%
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    Apps Beyond the Enterprise
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    Apps Beyond the Enterprise

    86% of organizations offer apps to their employees, and more are offering them to contract workers (41%), hourly workers (24%) and business partners (20%).
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    Custom Apps With the Greatest Impact
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    Custom Apps With the Greatest Impact

    Field service apps: 30%, Productivity apps: 30%, Selling tools: 25%, HR apps: 8%, Travel: 7%
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    Strategies Used to Drive App Usage
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    Strategies Used to Drive App Usage

    Promote apps internally: 57%, Include users in the app development process: 51%, Enable mobile access to critical enterprise systems: 44%
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    Mobile Help Desks
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    Mobile Help Desks

    Compared to 2016, 31% more companies have a mobile help desk, and 25% promote apps internally. This internal marketing effort results in maximum ROI for mobility programs.
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    Mobile App Recommendations
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    Mobile App Recommendations

    Build on maturity by scaling your mobile programs in breadth and speed. Determine the market penetration for your custom apps. Involve users in app development. Contain complexity and maximize flexibility. Create a pipeline of great app ideas.
 

As the app market matures, a majority of businesses are seeking increased productivity from mobile apps, rather than just using them to mobilize the workforce, according to a new study. The report, "2017 Executive Enterprise Mobility," was conducted by Apperian in conjunction with CITO Research. They surveyed 100 mobility professionals from 10 industries to determine key mobile trends and drivers of success. One finding highlights the complexity of the mobile landscape and unmanaged devices. "While standardization of mobility programs and management represent the ultimate goal, the majority of organizations are not there yet," the report said. "More than half of respondents remain eager to reduce the complexity of a mobile landscape that involves multiple operating systems and a long list of integrations, management methods, and a constant flow of new, innovative app functionality." Such complexity is the enemy of security, therefore a systematic approach to mobile security is required, the report said. Yet, fewer respondents this year (49 percent compared to 60 percent in 2016) said a compromised mobile device is the security issue that most concerns them.

 
 
 
 
 
Karen A. Frenkel writes about technology and innovation and lives in New York City.

 
 
 
 
 
 

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