Senior Leadership Needed to Drive Digital Success

Drive Digital Success

1-Bull's EyeBull’s Eye

30% of companies are using digital for advanced customer targeting (for advertising purposes) enterprise-wide, compared to 17% last year.

2-Socially ActiveSocially Active

One-quarter are engaging customers via social media before, during or after sales, which is about the same as last year.

3-Play TimePlay Time

24% have created branded apps and games for the Web or mobile devices, compared to 20% last year.

4-All AboardAll Aboard

46% of CEOs are either supportive, directly engaged, and/or active as sponsors of digital-business initiatives, compared to 59% of CIOs and 32% of CFOs.

5-Top Three Success Factors of Digital InitiativesTop Three Success Factors of Digital Initiatives

Senior-management buy-in: 32%, Internal leadership: 30%, Alignment between organizational structure and initiative’s goals: 21%

6-Top Expected Digital Business Income-DriversTop Expected Digital Business Income-Drivers

Digital customer engagement: 31%, Digital innovation of products, operating model or business model: 20%, Big data and advanced analytics: 19%

7-Top Reasons to Deploy Big Data and Analytics ToolsTop Reasons to Deploy Big Data and Analytics Tools

Improve budgeting, forecasting or planning: 46%, Enhance performance management and transparency in internal operations: 39%, Increase automation of common or straightforward decisions: 37%, Improve R&D: 35%, Increase operations, service delivery or supply-chain management: 31%

8-Best Practices: Find the Right Digital LeadersBest Practices: Find the Right Digital Leaders

Gain C-suite support first. Then pursue creation of a Chief Digital Officer to drive advancements.

9-Best Practices: Manage ExpectationsBest Practices: Manage Expectations

Maintaining an aspirational vision is good. Straying into excessive exuberance? Not so good.

10-Best Practices: Prioritize TalentBest Practices: Prioritize Talent

It’s about more than tech know-how. You’ll need talent with business and functional skills to make digital initiatives take off.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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