Drive Digital Success
Bull’s Eye
30% of companies are using digital for advanced customer targeting (for advertising purposes) enterprise-wide, compared to 17% last year.
Socially Active
One-quarter are engaging customers via social media before, during or after sales, which is about the same as last year.
Play Time
24% have created branded apps and games for the Web or mobile devices, compared to 20% last year.
All Aboard
46% of CEOs are either supportive, directly engaged, and/or active as sponsors of digital-business initiatives, compared to 59% of CIOs and 32% of CFOs.
Top Three Success Factors of Digital Initiatives
Senior-management buy-in: 32%, Internal leadership: 30%, Alignment between organizational structure and initiative’s goals: 21%
Top Expected Digital Business Income-Drivers
Digital customer engagement: 31%, Digital innovation of products, operating model or business model: 20%, Big data and advanced analytics: 19%
Top Reasons to Deploy Big Data and Analytics Tools
Improve budgeting, forecasting or planning: 46%, Enhance performance management and transparency in internal operations: 39%, Increase automation of common or straightforward decisions: 37%, Improve R&D: 35%, Increase operations, service delivery or supply-chain management: 31%
Best Practices: Find the Right Digital Leaders
Gain C-suite support first. Then pursue creation of a Chief Digital Officer to drive advancements.
Best Practices: Manage Expectations
Maintaining an aspirational vision is good. Straying into excessive exuberance? Not so good.
Best Practices: Prioritize Talent
It’s about more than tech know-how. You’ll need talent with business and functional skills to make digital initiatives take off.
