Top Challenges of an IT and Marketing Collaboration

Top Challenges of an IT and Marketing Collaboration

Cozy Arrangement, Part I

55% of surveyed advertising and marketing execs said they’re collaborating more closely with tech leaders within their company than they did three years ago, while just 3% said they’re collaborating less closely.

Cozy Arrangement, Part II

One-third of surveyed CIOs said they’re collaborating more closely with creative/marketing leaders within their own company compared to three years ago, as opposed to only 5% who said they’re collaborating less closely.

Challenges in Collaborating With IT: New Lingo Challenges

“Understanding their tech terms. They’re forever changing.”

Challenges in Collaborating With IT: Select Company

“Getting their attention. Professionals in IT are often only accustomed to working with other professionals in IT.”

Challenges in Collaborating With IT: Clock Management

“Figuring out if they have time to even get involved with what we’re doing.”

Challenges in Collaborating With IT: Lacking Consensus

“Tech pros think it’s all about the tools and creative pros think it’s all about the ideas.”

Challenges in Collaborating With Advertising/Marketing: Wish List

“Managing expectations because they want things that don’t exist.”

Challenges in Collaborating With Advertising/Marketing: Jumping the Gun

“They sometimes make decisions and put things in process without asking for input from the people who actually make the technology work.”

Challenges in Collaborating With Advertising/Marketing: Clarity Counts

“Communicating technical details concisely and making sure they understand what those details mean.”

Challenges in Collaborating With Advertising/Marketing: Budget Strapped

“Being able to afford what it is they’d like.”