Top Challenges of an IT and Marketing Collaboration
Cozy Arrangement, Part I
55% of surveyed advertising and marketing execs said they’re collaborating more closely with tech leaders within their company than they did three years ago, while just 3% said they’re collaborating less closely.
Cozy Arrangement, Part II
One-third of surveyed CIOs said they’re collaborating more closely with creative/marketing leaders within their own company compared to three years ago, as opposed to only 5% who said they’re collaborating less closely.
Challenges in Collaborating With IT: New Lingo Challenges
“Understanding their tech terms. They’re forever changing.”
Challenges in Collaborating With IT: Select Company
“Getting their attention. Professionals in IT are often only accustomed to working with other professionals in IT.”
Challenges in Collaborating With IT: Clock Management
“Figuring out if they have time to even get involved with what we’re doing.”
Challenges in Collaborating With IT: Lacking Consensus
“Tech pros think it’s all about the tools and creative pros think it’s all about the ideas.”
Challenges in Collaborating With Advertising/Marketing: Wish List
“Managing expectations because they want things that don’t exist.”
Challenges in Collaborating With Advertising/Marketing: Jumping the Gun
“They sometimes make decisions and put things in process without asking for input from the people who actually make the technology work.”
Challenges in Collaborating With Advertising/Marketing: Clarity Counts
“Communicating technical details concisely and making sure they understand what those details mean.”
Challenges in Collaborating With Advertising/Marketing: Budget Strapped
“Being able to afford what it is they’d like.”
