How Mobile Messaging Drives Enterprise Strategies
Moving Forward
Nearly 79% of surveyed tech decision-makers said they have a mobile messaging initiative underway, and 44% have no less than three.
Spread the Word
70% said their organizations use mobile messaging for company announcements, and about one-half do so for mobile workforce management and notifications.
Consumer Intelligence
40% said the fact that mobile messaging helps them differentiate or improve the customer experience represents a top value point, and 35% cite the ability to gain deeper insights about customers.
Provider Options
62% said they have more than one messaging platform deployed, and nearly 14% said they’re working with no less than four.
Sore Spots
62% said the lack of professional or managed services is a major issue with their existing vendors, and 42% cite insufficient flexibility. Another 40% said poor customer support has created significant problems.
Acquisition Criteria, Part I
78% said they must identify and define a problem to gain funding for mobile messaging projects, and 45% said they need to summarize expected ROI.
Acquisition Criteria, Part I
37% said they have to define the payback period to get funded for mobile messaging initiatives, and 35% said they must demonstrate the potential for associated cost reductions.
Top Mobile Messaging Approach Preferences
Hiring a multichannel provider to deliver solutions throughout all communications channels, including email and voice: 37%. Using source mobile messaging solutions from a short messaging service (SMS), multimedia messaging service (MMS) or push notifications specialist: 30%. Deploying solutions from an existing vendor, such as one providing email or voice: 23%
Outsourced Operation
Only 11% of IT decision-makers prefer to have their mobile messaging solutions built internally.
