How Mobile Messaging Drives Enterprise Strategies

How Mobile Messaging Drives Enterprise Strategies

Moving ForwardMoving Forward

Nearly 79% of surveyed tech decision-makers said they have a mobile messaging initiative underway, and 44% have no less than three.

Spread the WordSpread the Word

70% said their organizations use mobile messaging for company announcements, and about one-half do so for mobile workforce management and notifications.

Consumer IntelligenceConsumer Intelligence

40% said the fact that mobile messaging helps them differentiate or improve the customer experience represents a top value point, and 35% cite the ability to gain deeper insights about customers.

Provider OptionsProvider Options

62% said they have more than one messaging platform deployed, and nearly 14% said they’re working with no less than four.

Sore SpotsSore Spots

62% said the lack of professional or managed services is a major issue with their existing vendors, and 42% cite insufficient flexibility. Another 40% said poor customer support has created significant problems.

Acquisition Criteria, Part IAcquisition Criteria, Part I

78% said they must identify and define a problem to gain funding for mobile messaging projects, and 45% said they need to summarize expected ROI.

Acquisition Criteria, Part IAcquisition Criteria, Part I

37% said they have to define the payback period to get funded for mobile messaging initiatives, and 35% said they must demonstrate the potential for associated cost reductions.

Top Mobile Messaging Approach PreferencesTop Mobile Messaging Approach Preferences

Hiring a multichannel provider to deliver solutions throughout all communications channels, including email and voice: 37%. Using source mobile messaging solutions from a short messaging service (SMS), multimedia messaging service (MMS) or push notifications specialist: 30%. Deploying solutions from an existing vendor, such as one providing email or voice: 23%

Outsourced OperationOutsourced Operation

Only 11% of IT decision-makers prefer to have their mobile messaging solutions built internally.

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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