How Mobile Messaging Drives Enterprise Strategies

How Mobile Messaging Drives Enterprise Strategies

Moving ForwardMoving Forward

Nearly 79% of surveyed tech decision-makers said they have a mobile messaging initiative underway, and 44% have no less than three.

Spread the WordSpread the Word

70% said their organizations use mobile messaging for company announcements, and about one-half do so for mobile workforce management and notifications.

Consumer IntelligenceConsumer Intelligence

40% said the fact that mobile messaging helps them differentiate or improve the customer experience represents a top value point, and 35% cite the ability to gain deeper insights about customers.

Provider OptionsProvider Options

62% said they have more than one messaging platform deployed, and nearly 14% said they’re working with no less than four.

Sore SpotsSore Spots

62% said the lack of professional or managed services is a major issue with their existing vendors, and 42% cite insufficient flexibility. Another 40% said poor customer support has created significant problems.

Acquisition Criteria, Part IAcquisition Criteria, Part I

78% said they must identify and define a problem to gain funding for mobile messaging projects, and 45% said they need to summarize expected ROI.

Acquisition Criteria, Part IAcquisition Criteria, Part I

37% said they have to define the payback period to get funded for mobile messaging initiatives, and 35% said they must demonstrate the potential for associated cost reductions.

Top Mobile Messaging Approach PreferencesTop Mobile Messaging Approach Preferences

Hiring a multichannel provider to deliver solutions throughout all communications channels, including email and voice: 37%. Using source mobile messaging solutions from a short messaging service (SMS), multimedia messaging service (MMS) or push notifications specialist: 30%. Deploying solutions from an existing vendor, such as one providing email or voice: 23%

Outsourced OperationOutsourced Operation

Only 11% of IT decision-makers prefer to have their mobile messaging solutions built internally.

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

Get the Free Newsletter!

Subscribe to Daily Tech Insider for top news, trends, and analysis.

Latest Articles