Mobile Strategists Seek Greater Input From CIOs

Mobile Strategists Seek Greater Input From CIOs

Primetime PlayerPrimetime Player

75% of organizations surveyed have created the new role of mobile strategist to define, manage and deploy a consistent, enterprisewide mobile strategy.


Only 22% of mobile strategists surveyed feel their organization is ahead of the curve on leveraging mobile, as 58% said their company is “on par” when compared to others.

Chain of CommandChain of Command

53% of mobile strategists report to the CTO, while only 27% report to the CIO.


24% of mobile strategists said their CIO does not consider mobile as a priority, and another 18% said their CIO “does not understand what it takes” to successfully implement mobile initiatives.

State of Disconnect, Part IState of Disconnect, Part I

Only 47% of mobile strategists feel they work closely with their CIO–in contrast to 81% of CIOs who said they work closely with their leader of mobile strategy.

State of Disconnect, Part IIState of Disconnect, Part II

Seven out of 10 survey respondents said product lines/functions (such as marketing, sales and HR) lead mobile app deployment, as opposed to having their organizations take a centralized, enterprise IT approach.

Primary Duties of the Mobile StrategistPrimary Duties of the Mobile Strategist

Create overall mobile strategy: 47%, Measure impact/results: 40%, Define the mobile platform: 39%, Create center of excellence: 22%, Test and pilot new mobile tech: 22%

Top Business Goals of Mobile StrategistsTop Business Goals of Mobile Strategists

Engage customers wherever they are: 76%, Create new revenue paths: 75%, Reduce operating costs: 72%, Increase employee productivity: 62%, Disrupt the marketplace: 15%

Most Common Job Titles for Mobile Strategist RoleMost Common Job Titles for Mobile Strategist Role

Mobile strategist: 25%, Mobile architect: 23%, Director of global architecture: 17%, Director of mobile solutions: 15%, Director of mobile and digital innovation: 13%

Higher EducationHigher Education

46% of mobile strategists earned undergraduate degrees in business, and 31% majored in computer science.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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