Mobile Strategists Seek Greater Input From CIOs
Primetime Player
75% of organizations surveyed have created the new role of mobile strategist to define, manage and deploy a consistent, enterprisewide mobile strategy.
Underwhelmed
Only 22% of mobile strategists surveyed feel their organization is ahead of the curve on leveraging mobile, as 58% said their company is “on par” when compared to others.
Chain of Command
53% of mobile strategists report to the CTO, while only 27% report to the CIO.
MIA
24% of mobile strategists said their CIO does not consider mobile as a priority, and another 18% said their CIO “does not understand what it takes” to successfully implement mobile initiatives.
State of Disconnect, Part I
Only 47% of mobile strategists feel they work closely with their CIO–in contrast to 81% of CIOs who said they work closely with their leader of mobile strategy.
State of Disconnect, Part II
Seven out of 10 survey respondents said product lines/functions (such as marketing, sales and HR) lead mobile app deployment, as opposed to having their organizations take a centralized, enterprise IT approach.
Primary Duties of the Mobile Strategist
Create overall mobile strategy: 47%, Measure impact/results: 40%, Define the mobile platform: 39%, Create center of excellence: 22%, Test and pilot new mobile tech: 22%
Top Business Goals of Mobile Strategists
Engage customers wherever they are: 76%, Create new revenue paths: 75%, Reduce operating costs: 72%, Increase employee productivity: 62%, Disrupt the marketplace: 15%
Most Common Job Titles for Mobile Strategist Role
Mobile strategist: 25%, Mobile architect: 23%, Director of global architecture: 17%, Director of mobile solutions: 15%, Director of mobile and digital innovation: 13%
Higher Education
46% of mobile strategists earned undergraduate degrees in business, and 31% majored in computer science.
