Mobile Tech Emerges as Top Marketing Priority

Mobile Tech Emerges as Top Marketing Priority

Forward MotionForward Motion

61% of the marketers surveyed have some form of mobile strategy being implemented or developed.

Mobile Tech Used by MarketersMobile Tech Used by Marketers

Mobile-optimized site: 75%, Mobile app: 66%, Mobile search: 56%,

Urgent ItemUrgent Item

45% of marketers with “fully implemented” mobile strategies say mobile comes first in their overall priorities, compared with 19% of respondents who don’t have mobile integrated into their marketing strategy.

Personal PreferencePersonal Preference

64% of those who said mobile is a critical channel believe it delivers a more personalized customer experience, but just 46% of other survey participants agree.

Consumer ReportConsumer Report

51% of those who believe mobile is critical say it provides a wealth of information about customers, while only 18% of other survey respondents agree.

Fuzzy VisionFuzzy Vision

Only 7% of those who believe mobile is critical perceive of mobility as “an area of confusion with no clear owner,” but 24% of other survey participants feel this way.

Market AdvantagesMarket Advantages

35% of survey respondents said data derived from mobile provides a clear path to improved customer targeting, and the same percentage say it improves service delivery.

Performance Measures for Firms That View Mobile as CriticalPerformance Measures for Firms That View Mobile as Critical

Overall revenue growth: 50%, Quality of lead flow: 49%, Customer satisfaction: 48%

Perceived Best Practices of Mobility CompaniesPerceived Best Practices of Mobility Companies

Reaching beyond campaigns: 54%, Improving their listening: 50%, Boosting personalization: 46%

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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