The Importance of Digital and Mobile Initiatives

The Importance of Digital and Mobile Initiatives

The Importance of Digital and Mobile InitiativesThe Importance of Digital and Mobile Initiatives

Focusing on digital and mobile strategies is an absolute must for businesses to jump ahead of competitors.

Work in ProgressWork in Progress

Just 21% of execs consider their enterprise to be “highly advanced” in digital, but 44% said their enterprise will be highly advanced in three years.

Digital DollarsDigital Dollars

33% said their organization derives at least 15% of its revenues from digital channels, and 62% said this will be the case in three years.

Moving TargetMoving Target

47% said at least 11% of their workforce is working through mobile devices, and 71% said this will be the case in three years.

Stand-Alone EffortStand-Alone Effort

Just 25% said their digital initiatives are “highly integrated’ with existing efforts.

Going to MarketGoing to Market

89% of execs at high-performing digital companies said their organization is creating digital-based product lines, compared to just 20% of execs at businesses considered in the early/exploratory stages of digital.

New Profit PathNew Profit Path

82% of execs at high-performing digital companies said their organization is altering or creating new revenue models, as opposed to only 51% of those at businesses in the early/exploratory stages of digital.

Tuned InTuned In

77% of execs at high-performing digital organizations said their company is developing or supporting digital channels, compared to just 10% of those at enterprises in the early/exploratory stages of digital.

Most Popular Tech Investments Among High-Performing Digital CompaniesMost Popular Tech Investments Among High-Performing Digital Companies

Collaborative tools: 57%, Data analytics of customers and markets: 59%, Data analytics for internet of things: 55%, Data analytics of internal operations: 52%, Cloud services (both internal and external): 52%

Top Competitive Advantages of Digital InitiativesTop Competitive Advantages of Digital Initiatives

Gaining new customers: 29%, Increasing revenues: 29%, Boosting customer satisfaction: 27%

Most Important Requirements of Digital ExperienceMost Important Requirements of Digital Experience

Highly secure and compliant apps/experiences: 77%, Simple/easy to navigate apps/experiences: 73%, Apps/experiences that produce direct, measurable business results: 68%

Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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