What Users Expect From a Website Experience
Better doesn’t necessarily mean faster, as users are more willing to wait for Web pages to load—given that the wait leads to quality content.
64% of consumers/users spend more than 10 hours online outside of work per week, up from 37% who did this a year ago.
52% are willing to wait for a Website to load for more than five seconds before they get frustrated and leave, up from 41% who were willing to do so in 2014.
44% say they would not leave a Web page and buy a product from a competitor if they had to wait too long for the page to load, up from 37% who said they wouldn’t do this last year.
72% say they’d give a Website another try in the future if it loaded slowly, up from 69% who said this in 2014.
Two of five say they expect Websites to load equally quickly whether on a laptop/desktop or on a mobile device, which is about the same as those who expected this last year.
43% say they want Websites to remember that they’ve been there before–and make recommendations based upon their prior visits–up from 27% who felt this way last year.
43% say that getting fresh and updated content is a top quality of a positive Website experience, up from 39% who indicated this last year.
50% highly prioritize good performance (streaming with no buffering, pages that load quickly) from their Website experiences, which is about the same as those who highly valued this in 2014.
23% say they most look for a consistent experience from desktop to mobile device in a Website, up from 20% who felt this way last year.
15% say personalized content plays a major factor in a positive Website experience, up from 12% who indicated this in 2014.