What Users Expect From a Website Experience
What Users Expect From a Website Experience
Better doesn’t necessarily mean faster, as users are more willing to wait for Web pages to load—given that the wait leads to quality content.
Internet Insatiability
64% of consumers/users spend more than 10 hours online outside of work per week, up from 37% who did this a year ago.
Patient People, Part I
52% are willing to wait for a Website to load for more than five seconds before they get frustrated and leave, up from 41% who were willing to do so in 2014.
Patient People, Part II
44% say they would not leave a Web page and buy a product from a competitor if they had to wait too long for the page to load, up from 37% who said they wouldn’t do this last year.
Second Chance
72% say they’d give a Website another try in the future if it loaded slowly, up from 69% who said this in 2014.
Consistent Connection
Two of five say they expect Websites to load equally quickly whether on a laptop/desktop or on a mobile device, which is about the same as those who expected this last year.
Familiar Territory
43% say they want Websites to remember that they’ve been there before–and make recommendations based upon their prior visits–up from 27% who felt this way last year.
Web Experience Essentials: Something New
43% say that getting fresh and updated content is a top quality of a positive Website experience, up from 39% who indicated this last year.
Web Experience Essentials: Smooth Ride
50% highly prioritize good performance (streaming with no buffering, pages that load quickly) from their Website experiences, which is about the same as those who highly valued this in 2014.
Web Experience Essentials: Seamless Transition
23% say they most look for a consistent experience from desktop to mobile device in a Website, up from 20% who felt this way last year.
Web Experience Essentials: Human Element
15% say personalized content plays a major factor in a positive Website experience, up from 12% who indicated this in 2014.