What Users Expect From a Website Experience

What Users Expect From a Website Experience

What Users Expect From a Website ExperienceWhat Users Expect From a Website Experience

Better doesn’t necessarily mean faster, as users are more willing to wait for Web pages to load—given that the wait leads to quality content.

Internet InsatiabilityInternet Insatiability

64% of consumers/users spend more than 10 hours online outside of work per week, up from 37% who did this a year ago.

Patient People, Part IPatient People, Part I

52% are willing to wait for a Website to load for more than five seconds before they get frustrated and leave, up from 41% who were willing to do so in 2014.

Patient People, Part IIPatient People, Part II

44% say they would not leave a Web page and buy a product from a competitor if they had to wait too long for the page to load, up from 37% who said they wouldn’t do this last year.

Second ChanceSecond Chance

72% say they’d give a Website another try in the future if it loaded slowly, up from 69% who said this in 2014.

Consistent ConnectionConsistent Connection

Two of five say they expect Websites to load equally quickly whether on a laptop/desktop or on a mobile device, which is about the same as those who expected this last year.

Familiar TerritoryFamiliar Territory

43% say they want Websites to remember that they’ve been there before–and make recommendations based upon their prior visits–up from 27% who felt this way last year.

Web Experience Essentials: Something NewWeb Experience Essentials: Something New

43% say that getting fresh and updated content is a top quality of a positive Website experience, up from 39% who indicated this last year.

Web Experience Essentials: Smooth RideWeb Experience Essentials: Smooth Ride

50% highly prioritize good performance (streaming with no buffering, pages that load quickly) from their Website experiences, which is about the same as those who highly valued this in 2014.

Web Experience Essentials: Seamless TransitionWeb Experience Essentials: Seamless Transition

23% say they most look for a consistent experience from desktop to mobile device in a Website, up from 20% who felt this way last year.

Web Experience Essentials: Human ElementWeb Experience Essentials: Human Element

15% say personalized content plays a major factor in a positive Website experience, up from 12% who indicated this in 2014.

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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