Adobe Debuts Enterprise Web Experience Management Solution

In one of the

biggest enterprise announcements Adobe Systems has made to date, the company

introduced its new Web Experience Management suite, which merges Adobe

enterprise technologies with recently acquired Day Software and Omniture

solutions.

Adobe’s new

WEM suite is a unified Web 2.0 content-management suite that combines optimized

mobile experiences, integrated Web analytics, social-media collaboration,

digital-asset management and campaign management, Rob Pinkerton, senior

director of product marketing at Adobe, told eWEEK.

Moreover, the

company’s entrance in the WEM market marks another important milestone in

Adobe’s vision of delivering customer-centric solutions across organizations,

Pinkerton said. The new WEM suite will help IT professionals and developers

optimize digital channels to acquire new customers, gain customer insight and

deliver personalized experiences across devices — leading to better conversion

rates and a superior brand experience, he said. Marketers can deliver localized

and relevant content for targeted multi-channel campaigns.

“Marketing is

kind of the last great business function in the enterprise to be automated,”

Pinkerton told eWEEK.

“The pressure

is high for businesses to become more social, personalized and interactive

while maintaining greater revenue at a lower cost,” Rob Tarkoff, senior vice

president and general manager of Digital Enterprise Solutions at Adobe, said in

a statement. “This careful balancing act of effectiveness, improved customer

experiences and multi-channel optimization can only be achieved through an

end-to-end Web experience management solution. CQ5 from Adobe, combined with

the capabilities of Adobe Online Marketing Suite, gives business leaders

unrivaled intelligence and agility to bolster their company brand and incite

greater customer loyalty.”

For more, read the eWeek article: Adobe Launches New Web Experience Management Suite.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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