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Book Review: If You Build It, They May Not ComeCustomer-Driven IT: How Users Are Shaping Technology Industry Growth By David Moschella Harvard Business School Press January 2003 288 pages,… 
 
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Book Review: How Customers Think: Essential Insights into the Mind of the MarketHow Customers Think: Essential Insights into the Mind of the Market By Gerald Zaltman Harvard Business School Press, January 2003… 
 
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Interview: IBM CIO Phil ThompsonIBM began wrestling with its complexity demons a decade ago, when Lou Gerstner took over as CEO. Since then, IBM… 
 
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The Role of the CIO 2003: Are Budget Pressures Overwhelming You?21% of top IT executives left business posts to become CIOs 49%: the amount of their time CIOs spend on… 
 
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Thinking Out Loud: Parkway CIO John Bryer
 
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C-Meter: February 2003This month’s Economic Confidence Meter was little changed from the previous month’s levels, perhaps a sign of the wait-and-see attitude… 
 
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Strategic Profile: LogisticsDSC Logistics, a 42-year-old logistics provider based in Des Plaines, Ill., operates 13 million square feet of warehouse space across… 
 
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Leading Edge: Substance Over StyleThese are tough times for leaders. After more than a decade of being treated as demigods, CEOs and other leaders… 
 
