Top SEO Priorities in 2011: Bing, Facebook Partnership

As a year dominated by social media comes to a close,

Searchmetrics, provider of search analytics software, reveals its insights and

predictions for the search engine optimization (SEO) landscape in 2011. Looking

back at the evolution of Web usage and trends in 2010, Searchmetrics noted the

game-changers to look out for, while providing an opinion on some of the

challenges the industry will face in 2011.

Since SEO is now being affected by social media sites such

as Twitter and Facebook, Searchmetrics predicted data is going to have to

include concise social media metrics. Additionally, the application used to

collect this data will have to evolve. The report noted that currently agencies

and businesses are using anywhere from five to 10 different monitoring tools

and many continue to use Excel to compile different data and different sources.

“This is too complex of a process for a marketing

professional and can cost an agency approximately 40 percent of their monthly

budget,” the report said. “2011 will bring an onset of tools to

streamline this process, providing the information that is needed to monitor

and analyze items such as keywords and domains at a fraction of the time and

cost it currently is.”