Why Companies Are Increasing UX Testing Efforts
Why Companies Are Increasing UX Testing Efforts
UX testing is still in a developmental stage for most companies, but its implementation is critical to providing a smooth experience for users in the digital realm.
Under-Dedicated
Only 36% of survey participants say their organization has a dedicated team for UX research.
Test Schedule
37% say they run usability tests either weekly or monthly, while 36% say they do so on an “as-needed” basis.
Rigorous Examination
Nearly half say the frequency of usability testing increased last year compared to 2014, and one-of-five say it increased “significantly.”
Side Task
63% say they spend no more than one-quarter of their time conducting usability tests.
Fiscal Funk
About one-third say their company does not have a monthly budget for UX research, and 28% say they are unaware whether their organization has such a budget.
Larger Stake
35% say their company’s UX research budget increased last year compared to 2014, and 12% say it “increased significantly.” Less than 4% say it decreased.
Top UX Research Investments
Usability testing: 72%, Surveys: 57%, Interviews: 49%
Participation Pool
58% say they recruit existing users to participate in usability testing, while 32% rely on usability testing services.
Off-Site, Part I
77% conduct at least some of their company’s usability testing remotely, and three of 10 do so more than half of the time.
Off-Site, Part II
Two-thirds say their company’s remote usability testing is moderated at least some of the time, and nearly one-quarter opt for moderated testing more than half of the time.
Rise of the Machines
60% say that multi-device interaction—such as smartwatch to phone—will emerge as one of the most important trends impacting UX within the next five years, and 40% say wearable tech will.