Why Companies Are Increasing UX Testing Efforts

Why Companies Are Increasing UX Testing Efforts

Why Companies Are Increasing UX Testing EffortsWhy Companies Are Increasing UX Testing Efforts

UX testing is still in a developmental stage for most companies, but its implementation is critical to providing a smooth experience for users in the digital realm.

Under-DedicatedUnder-Dedicated

Only 36% of survey participants say their organization has a dedicated team for UX research.

Test ScheduleTest Schedule

37% say they run usability tests either weekly or monthly, while 36% say they do so on an “as-needed” basis.

Rigorous ExaminationRigorous Examination

Nearly half say the frequency of usability testing increased last year compared to 2014, and one-of-five say it increased “significantly.”

Side TaskSide Task

63% say they spend no more than one-quarter of their time conducting usability tests.

Fiscal FunkFiscal Funk

About one-third say their company does not have a monthly budget for UX research, and 28% say they are unaware whether their organization has such a budget.

Larger StakeLarger Stake

35% say their company’s UX research budget increased last year compared to 2014, and 12% say it “increased significantly.” Less than 4% say it decreased.

Top UX Research InvestmentsTop UX Research Investments

Usability testing: 72%, Surveys: 57%, Interviews: 49%

Participation PoolParticipation Pool

58% say they recruit existing users to participate in usability testing, while 32% rely on usability testing services.

Off-Site, Part IOff-Site, Part I

77% conduct at least some of their company’s usability testing remotely, and three of 10 do so more than half of the time.

Off-Site, Part IIOff-Site, Part II

Two-thirds say their company’s remote usability testing is moderated at least some of the time, and nearly one-quarter opt for moderated testing more than half of the time.

Rise of the MachinesRise of the Machines

60% say that multi-device interaction—such as smartwatch to phone—will emerge as one of the most important trends impacting UX within the next five years, and 40% say wearable tech will.

Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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