Users More Engaged With Facebook Than With Google, Yahoo

Facebook bested Web giants Google, Yahoo and Microsoft in

time spent online in the United States through 2010, with users spending 12.7 percent of

their time at the social network Website.

Facebook users logged 49.4 billion minutes, up 79 percent from 2009,

while total page views grew 71 percent to 76.8 billion, according to

comScore’s “2010 U.S. Digital Year in Review study.” Facebook accounted for 10 percent of U.S. page views in 2010.

Google Sites and Yahoo Sites remain the most trafficked Web

properties in the country, with 180 million visitors each month. Facebook’s U.S. audience grew to 153.9 million in

December, an increase of 38 percent from December 2009.

However, with 600 million-plus

users actively hobnobbing on the site from desktops, latops, tablets and mobile

phones, it’s no stretch to think Facebook won’t pass the Web powers in

popularity for 2011.

The user engagement stat is particularly important for

Web companies who rely on consumers to view or even click on ads.

For more, read the eWeek article: Facebook Passed Google, Yahoo, Microsoft in User Engagement.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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