Facebook bested Web giants Google, Yahoo and Microsoft in
time spent online in the United States through 2010, with users spending 12.7 percent of
their time at the social network Website.
Facebook users logged 49.4 billion minutes, up 79 percent from 2009,
while total page views grew 71 percent to 76.8 billion, according to
comScore’s “2010 U.S. Digital Year in Review study.” Facebook accounted for 10 percent of U.S. page views in 2010.
Google Sites and Yahoo Sites remain the most trafficked Web
properties in the country, with 180 million visitors each month. Facebook’s U.S. audience grew to 153.9 million in
December, an increase of 38 percent from December 2009.
However, with 600 million-plus
users actively hobnobbing on the site from desktops, latops, tablets and mobile
phones, it’s no stretch to think Facebook won’t pass the Web powers in
popularity for 2011.
The user engagement stat is particularly important for
Web companies who rely on consumers to view or even click on ads.
For more, read the eWeek article: Facebook Passed Google, Yahoo, Microsoft in User Engagement.
