How to Talk Tech Without Sounding Like a Techie

By Dennis McCafferty  |  Posted 05-09-2014 Email

To gain buy-in for your IT proposals, you need to present them to people who have a wide range of backgrounds, interests and objectives. Which means you'll advance your cause far, far more readily if you don't come across as some tech guy who speaks in a barrage of arcane references and tired jargon. After all, it's critical here to establish a genuine connection with those whose support you seek. In the book, Supercommunicator: Explaining the Complicated So Anyone Can Understand (Amacom), author Frank J. Pietrucha explains that the digital revolution has resulted in a democratization of information and tech. In the process, general audiences have grown more tech-savvy. However, you will still lose them if you present your case in terms that only a highly certified technician or data scientist will understand. To avoid this, consider the following tips and best practices, as adapted from the book. Pietrucha is president of Definitive Communications, which works with scientists, engineers and business leaders in organizations such as NASA to make presentations clear. For more about the book, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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