INSIDE THE C-SUITE
Ten Tips for Selecting the Right Social Media
Just 12 percent of enterprises say they are using social media channels effectively. Employing these best practices will boost your odds of success.
Read More »Organizations Struggle to Build Customer Loyalty
Technology has empowered customers with more information than ever—for better and worse. While they can call up your company's products and services with a single click, they can do the same for virtually every one of your competitors. And if they're weighing options, they can access plenty of information about comparative features and service quality through online reviews, and get... Read More »
Digital Marketing Needs More CIO Attention
A new Digital Marketing Spending report from Gartner, which is based on a survey of more than 250 marketers from U.S. companies with more than $500 million in annual revenue, finds that spending on digital marketing currently averages 2.5 percent of company revenue, but those marketing budgets are expected to rise by 9... Read More »
Succeeding With Strong Collaborative Skills
In the past, the caliber of your digital IQ would essentially amount to how much you knew about IT issues and trends. No longer. Today, a CIO's ability to collaborate with C-suite executives can raise the standards for both tech and overall company performance, according to a recent survey from PwC. The company's fifth annual Digital... Read More »
Caught in the Crossfire
As line of business teams increasingly fund everything from CRM systems to social media apps, CIOS are caught between competing business units.
Read More »Top Ten Business and IT Priorities for 2013
A new survey of 2,053 global CIOs conducted by Gartner finds some interesting differences of opinion when it comes to the relative importance of business goals and technologies, such as business intelligence and mobile computing. A lot of these discrepancies serve to highlight the perennial debate over how to best align IT with... Read More »
How to Develop a Business Continuity Plan
Today’s world is plagued with natural disasters, power outages and civil unrest that can interrupt or shut down your business. Are you prepared?
Read More »CIOs' Top Eight Trends in 2013
What's on your radar for 2013? If you're like many CIOs, you want more insight into which cloud models to pursue for your organization. You and your IT staffers are struggling to make better use of big data. And you're keenly interested in expanding the outsourcing of mission-critical but relatively unexciting IT responsibilities, such as data-center management, so you can focus on... Read More »
9 Things Microsoft Must Do In 2013
Microsoft had an eventful 2012. The company launched two operating systems–Windows 8 and Windows Phone 8–in the span of a month, and got into the hardware game with its Surface tablet. 2012 proved to be a rather interesting year for Microsoft, with the decline of PCs and the rise of mobile devices, but its many supporters believe it had a successful 12 months, especially as the... Read More »
A Modern Governance Strategy for Data Disposal
Today’s CIOs can collaborate with legal and records management professionals to slash IT costs, improve regulatory compliance and reduce risk.
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The Role of Standards in Cloud Security
Security is often cited as a primary cause for concern...
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Ensuring Resources for Mission Critical Workloads
Application workloads can thrive in cloud environments,...
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Improving Security in the Public Cloud
One of the main concerns about moving data to a public...
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