Measuring the ROI of New Tech Investments

By Dennis McCafferty  |  Posted 10-06-2015 Email

Companies considered tech driven are far more likely to achieve productivity goals than those that aren't, according to a recent survey from Planview. The resulting report, titled "Powering Productivity: How Business Leaders Are Using Technology to Drive Efficiency," reveals that project managers waste on average 2 hours and 45 minutes every week due to inefficient processes. Nearly all senior IT purchase influencers believe that tech helps overcome these inefficiencies. But most of them struggle in measuring the ROI of new tech investments. As a result, both employee productivity and customer service suffers. The upshot: CIOs and other senior IT leaders must convince the C-suite that it's better to pay now for proven tech solutions that will increase efficiencies, rather than suffer later with ineffective performance that hurts business. "Delaying innovation now will only mean more work to be done in the future," according to the report. "Change doesn't have to be daunting or overly intrusive—start with small technology investments in key areas of inefficiency. Easy-to-implement cloud and SaaS products exist for almost every organizational challenge. Seek to involve tech providers in the ROI process while also maintaining a healthy level of critique." A total of 515 senior and key decision-makers in the IT buying process took part in the research, which was conducted by Loudhouse.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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