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Senior Leadership Needed to Drive Digital Success

Aug 27, 2013

Drive Digital Success

1-Bull's EyeBull’s Eye

30% of companies are using digital for advanced customer targeting (for advertising purposes) enterprise-wide, compared to 17% last year.

2-Socially ActiveSocially Active

One-quarter are engaging customers via social media before, during or after sales, which is about the same as last year.

3-Play TimePlay Time

24% have created branded apps and games for the Web or mobile devices, compared to 20% last year.

4-All AboardAll Aboard

46% of CEOs are either supportive, directly engaged, and/or active as sponsors of digital-business initiatives, compared to 59% of CIOs and 32% of CFOs.

5-Top Three Success Factors of Digital InitiativesTop Three Success Factors of Digital Initiatives

Senior-management buy-in: 32%, Internal leadership: 30%, Alignment between organizational structure and initiative’s goals: 21%

6-Top Expected Digital Business Income-DriversTop Expected Digital Business Income-Drivers

Digital customer engagement: 31%, Digital innovation of products, operating model or business model: 20%, Big data and advanced analytics: 19%

7-Top Reasons to Deploy Big Data and Analytics ToolsTop Reasons to Deploy Big Data and Analytics Tools

Improve budgeting, forecasting or planning: 46%, Enhance performance management and transparency in internal operations: 39%, Increase automation of common or straightforward decisions: 37%, Improve R&D: 35%, Increase operations, service delivery or supply-chain management: 31%

8-Best Practices: Find the Right Digital LeadersBest Practices: Find the Right Digital Leaders

Gain C-suite support first. Then pursue creation of a Chief Digital Officer to drive advancements.

9-Best Practices: Manage ExpectationsBest Practices: Manage Expectations

Maintaining an aspirational vision is good. Straying into excessive exuberance? Not so good.

10-Best Practices: Prioritize TalentBest Practices: Prioritize Talent

It’s about more than tech know-how. You’ll need talent with business and functional skills to make digital initiatives take off.

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