Senior Leadership Needed to Drive Digital Success

By Dennis McCafferty  |  Posted 08-27-2013 Email Print this article Print

Companies are aggressively pursuing digital innovation to benefit a large number of critical, strategic needs. They want to enhance digital tools and resources to better reach and engage customers. They seek to improve R&D. They also need to make more effective use of big data and analytics. And that's just for starters, according to a global survey from McKinsey & Company. The upshot: CIOs are sitting in the driver's seat to position themselves as top leaders on these efforts. But are other key members of the C-suite supporting digital projects in a meaningful way? If so, are they getting involved with hands-on commitment? The survey sheds light on these questions as well, because they could represent a make-or-break factor. "This is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative's failure," according to the accompanying report, Bullish on Digital. An estimated 850 global C-level executives—with more than 8% holding tech-specific roles—participated in the research. For more about the survey, click here

Dennis McCafferty is a freelance writer for Baseline Magazine.


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