Why Organizations Need a CDO

By Dennis McCafferty  |  Posted 12-05-2013 Email

If you haven't convinced the C-suite to invest in the position of a chief digital officer (CDO), then you risk falling far behind on a number of critical, competitive drivers, according to a recent survey from the Apigee Institute. The accompanying report, "The Three Keys to Digital Transformation," makes a strong case that creating such a position—in addition to launching other efforts to support this transformation—translates to greater market share, customer satisfaction and profitability. Ultimately, there are three, key organizational qualities that lead to a thriving state of digital sophistication, according to Apigee. These qualities are: an organization-wide commitment to communicating a complete and actionable digital vision; strong leadership that can explain complex ideas in a simple but compelling manner; and a culture of disciplined experimentation that quickly shifts according to changing market demands. Apigee specializes in mobile products for global enterprises, with customers such as Shell, Walgreens and eBay. In addition to the survey findings, the report includes the following "four CDO candidates to avoid." More than 320 executives in the U.S., U.K. and India participated in the research. For more about the survey, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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