If your CEO seems a bit distracted these days, give a benefit of a doubt: Today's corporate leaders have a lot on their minds, according to KPMG's most recent U.S. CEO Outlook survey. The accompanying report, titled "Now or Never: CEOs Mobilize for the Fourth Industrial... Read More »
Most organizations are now using analytics and metrics in a broad range of ways to measure the impact of customer engagement, according to a recent survey from Forbes Insights and SAS. The resulting report, titled "Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights," reveals that... Read More »
While IT and many organizations are in the midst of an unprecedented explosion in data-gathering, a new study finds that only 15 percent of all stored data contains business-critical information. The remaining 85 percent is either dark, meaning its value is unknown, redundant, obsolete or trivial. The reason, according to... Read More »
CIOs and their tech teams could better support line-of-business units by enabling what's called "self-service" data analytics, according to a recent survey from Alteryx and Harvard Business Review. The accompanying report, titled "
Employees feel that business intelligence (BI) data is playing an increasingly important role in their company while helping them do their jobs better, according to a recent survey from Clutch. The resulting "2016 Business Intelligence Data Analytics Survey" report reveals that BI data is also becoming more "demystified," as the... Read More »
It's no secret that data increasingly defines the enterprise. In fact, a growing number of observers believe that it will emerge as a genuine currency in the years ahead. But putting it to maximum use and achieving optimal results remains a huge challenge. PwC's CEO Survey findings on “unlocking data... Read More »