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How Data Drives Better Customer Experiences

Most organizations are now using analytics and metrics in a broad range of ways to measure the impact of customer engagement, according to a recent survey from Forbes Insights and SAS. The resulting report, titled "Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights,"... Read More »

Young Entrepreneur Uses Tech for a Good Cause

Tim Hwang has headed up charity organizations since he was 14 years old, and today, at the seasoned age of 23, Hwang now uses analytics to unravel legislation.

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How Next-Gen Databases Elevate IT Performance

The majority of organizations predict that their deployment of next-generation database tech will outpace traditional database deployment within the next two years, according to a recent survey from Datos IO. The resulting report, titled "Read More »

Why Simplifying Data Is Complicated Business

In assessing big data capabilities, only a minority of CIOs and other tech and business leaders give their organizations high marks, according to a recent survey from Snowflake Computing. The report, titled "Overcoming the Reality Gap of Big Data," reveals that data must get to analysts faster. In... Read More »

Why Better Tech Is Needed to ‘Get Personal’

Marketing execs are determined to build more personalized campaigns and interactions with customers—but they don't feel they can do so with their current tech resources, Read More »

Why Separating Good Data From Bad Is a Challenge

Good data doesn’t always equate to good quality data, as data may be accurate but irrelevant to the business’ particular need for it.

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Don’t Fall on the Wrong Side of the Digital Divide

The majority of organizations are more focused on deploying analytics to improve operations than they are on customer-centric analytics efforts, according to a recent survey from Capgemini Consulting's Digital Transformation Institute. The resulting report, titled "Going Big: Why Companies Need to... Read More »

Is Data Collection a Waste of Time and Resources?

While IT and many organizations are in the midst of an unprecedented explosion in data-gathering, a new study finds that only 15 percent of all stored data contains business-critical information. The remaining 85 percent is either dark, meaning its value is unknown, redundant, obsolete or trivial. The reason, according to... Read More »

Refining Raw Data Into Marketing Gold

Marketing executives are determined to build more personalized campaigns and interactions with customers—but they don't feel they can do so with their current tech resources, according to a recent survey from Bluecore. The resulting report, titled "A Marketing Leader's Guide to the... Read More »

Panning for Data: Turning Information Into Gold

The majority of CIOs and IT decision-makers say they can't keep up with storage demands for all of the data required for business, according to Read More »

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