11 Great Things Companies Are Doing With Big Data

By Dennis McCafferty  |  Posted 08-25-2014 Email Print this article Print

One company is using big data to improve the aviation industry's on-time performance. Another is turning to analytics to streamline the launch of complex marketing campaigns. A third is reducing its environment impact through these tools. By now, it's clear that the potential for data analytics is limited only by the human imagination. That's great news for businesses as they deploy these solutions to boost brand loyalty, increase sales, expand to new markets, improve efficiencies and lower expenses. All of these factors, of course, have elevated the strategic presence of the CIO and his or her IT department. So given the interest in ongoing developments in innovation here, we thought you'd enjoy reading about how the following 11 companies are transforming metrics into impact-making assets. They represent a wide range of industry niches—among them are pro football and gambling. They were compiled by a number of online resources, including those posted by SAS and IBM's Building a Smarter Planet blog. For more about the SAS research on this topic, click here.  For more about the Smarter Planet blog research, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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