Big Data Analytics Leaders Face Big Misgivings

By Dennis McCafferty  |  Posted 01-27-2015 Email

A majority of companies are falling short of expectations in deploying big data analytics, according to a recent survey from Platfora. The report, titled "Big Data Analytics Status, Opportunities and Pain Points," indicates that BDA leaders struggle to link existing, traditional databases (such as enterprise data warehouses) with new technologies which are needed to support these efforts (such as Hadoop). It doesn't help that available tools out there are frequently billed as big-data worthy but are really only capable of working with small data. Or that a notable share of BDA leaders openly question whether their initiatives actually support a viable business function. The time to sort out these issues, however, is now: More than one-half of organizations are either already deploying BDA or will plan to do so in 2015. And these technologies will prove critical in managing Internet of things (IoT) projects, among other high-priority tasks. More than 120 U.S. BDA purchase decision-makers and influencers took part in the research, which was conducted by Luth Research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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