CIOs Declare War on Dirty Data

By Dennis McCafferty  |  Posted 11-17-2015 Email

A majority of CIOs are concluding that it's time to dispense with dirty data once and for all: Within the last year, organizations have spent nearly half a million dollars to correct inaccurate data, according to a recent survey from Experian Data Quality. The accompanying report, titled "The Role of the CIO in Data Management," indicates that most CIOs are extremely pleased with their company's quality of data after improvements are made. As a result, they feel confident that they can transform this wealth of digital information into actionable assets for business. However, given the demands here—not to mention the abundance of other duties that CIOs take on—organizations should carefully consider hiring a chief data officer who can oversee it all in a cohesive manner. "Data is of such critical importance to organizations that they can no longer manage it in siloed, one-off approaches that are based on individual departmental needs," according to the report. "Data needs to be managed by a central owner within the business …To meet the increasing demands of consumers, businesses have to improve the people, processes and technology around data management across their organization. They need to eliminate silos and accurately assess data challenges." More than 250 U.S. CIOs took part in the study, which was conducted by Loudhouse Research.



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