How Data Projects Drive Revenue Goals

By Dennis McCafferty  |  Posted 07-09-2015 Email

The vast majority of organizations have either already implemented a big data project or plan to do so, according to a recent survey from CA Technologies. The report, titled "The State of Big Data Infrastructure: Benchmarking Global Big Data Users to Drive Future Performance," indicates that a great deal of these projects are integrated throughout the entire organization. Companies are pursuing big data and analytics primarily to improve the consumer experience while adding to their customer base. However, there are formidable challenges, including a lack of trained staffing to make data projects succeed, as well as the inherent complications of such implementations. "The amount of data organizations have access to is expected to continue to increase," according to the report. "The more data there is in different forms (both structured and unstructured); the more complex processes involved to ensure that analysis of the data is comprehensive, meaningful and useful. Organizations that do not create big data projects in an organized, future-looking way may find that their solutions become more challenging and less appropriate to use over time." An estimated 1,000 global IT managers took part in the research, which was conducted by Vanson Bourne.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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