Why Users Don't Connect to New Analytics Tools

By Dennis McCafferty  |  Posted 11-07-2016 Email

The presence of self-service and embedded analytics tools is steadily increasing within organizations, according to a recent survey from Logi Analytics. The resulting "State of Analytics Adoption Report" reveals that the existence of these more advanced analytics solutions practically matches that of traditional, legacy business intelligence (BI) systems. Adoption rates, however, remain shaky. A minority of business users, for example, are even aware that they have access to self-service analytics—much less take advantage of these tools. And, while they embrace the concept of analytics being embedded into the apps they already use, they still admit that they have to switch to separate analytics tools to get the data and/or analysis they seek. To address this, IT must come up with embedded solutions that are more user-friendly and connected within preferred business apps. "Organizations are seeing the value of including analytics in the apps people are using on a daily basis—in effect, delivering analytics when and where users need it to make decisions," according to the report. "This is consistent with the trend we are seeing in artificial intelligence today … Business users want to stay in one place, not jump from application to application to get what they need. But so many analytics tools fail to meet this need—which may be why low user adoption is an issue." A total of 725 global IT team members who provide analytics tools to end users—as well as employees and users of business intelligence and analytics—took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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