More C-Suite Support Needed for Analytics
Key Consideration
One-half of IT execs base the majority of their strategic decisions upon data and analytics.
Early Returns
Nearly 40% are seeing rapid ROI on their analytics investment within the first six months of adoption.
Vote of Confidence
66% think highly of the quality of data and analytics in their organization.
Holistic Effort
56% say their analytics strategy is determined by the enterprise as a whole, as opposed to only IT or only business.
Cross-Department Collaboration
53% think highly of what business and IT are doing together in pursuing analytic projects.
Roadblock
Nearly two-thirds say some form of political and executive resistance is the primary barrier in realizing the full value of their analytics investments.
Value Driver
75% say analytics primarily generates revenue and innovation, as opposed to controlling costs and risks.
Mixed Data
One-third use tangible and intangible metrics to measure the impact of analytics investments.
Existing Analytics Capabilities of Organizations
Query and reporting: 73%, Data visualization: 58%, Data mining: 57%
Open Book
52% say their organizations can analyze free-form text, and 29% are planning to.
Vocalized Initiative
42% say their organization can conduct voice analytics, and 38% are planning to.
Cloudy Future
More than one-third can conduct analytics in the cloud, and more than one-quarter are planning to.
Mobile Migration
35% can perform mobile analytics, and 33% are planning to.
