More C-Suite Support Needed for Analytics

By Dennis McCafferty  |  Posted 11-21-2013 Email Print this article Print

Most CIOs want to implement new analytics projects—and can demonstrate a track record of ROI to justify their proposals. And they're getting the required support from the business side. However, they're still facing headwinds, according to a recent survey from IBM. The accompanying report, "Analytics: A Blueprint for Value," reveals that quite a few organizations are looking to expand into cloud, mobile and even voice-based analytics solutions. But CIOs and other tech execs still deal at times with pushback from C-suite members. In fact, only one-quarter of CEOs and COOs act as a lead advocate for analytics, far short of what would be considered an impact-making representation. "Organizations need to identify different C-suite champions [who will] get fully behind the use of analytics," says Fred Balboni, global leader and partner over business analytics and optimization for IBM Global Business Services. "Emerging roles such as the Chief Data Officer and the Chief Analytics Officer are helping companies build an enterprise-wide data strategy to gain competitive advantage. It takes the right alignment of strategy, standards, technology and organizational structure to reap the full potential of what business analytics offers." An estimated 900 global C-suite, IT and business executives took part in the research. For more about the survey, click here.

  • Key Consideration

    One-half of IT execs base the majority of their strategic decisions upon data and analytics.
    Key Consideration
  • Early Returns

    Nearly 40% are seeing rapid ROI on their analytics investment within the first six months of adoption.
    Early Returns
  • Vote of Confidence

    66% think highly of the quality of data and analytics in their organization.
    Vote of Confidence
  • Holistic Effort

    56% say their analytics strategy is determined by the enterprise as a whole, as opposed to only IT or only business.
    Holistic Effort
  • Cross-Department Collaboration

    53% think highly of what business and IT are doing together in pursuing analytic projects.
    Cross-Department Collaboration
  • Roadblock

    Nearly two-thirds say some form of political and executive resistance is the primary barrier in realizing the full value of their analytics investments.
  • Value Driver

    75% say analytics primarily generates revenue and innovation, as opposed to controlling costs and risks.
    Value Driver
  • Mixed Data

    One-third use tangible and intangible metrics to measure the impact of analytics investments.
    Mixed Data
  • Existing Analytics Capabilities of Organizations

    Query and reporting: 73%, Data visualization: 58%, Data mining: 57%
    Existing Analytics Capabilities of Organizations
  • Open Book

    52% say their organizations can analyze free-form text, and 29% are planning to.
    Open Book
  • Vocalized Initiative

    42% say their organization can conduct voice analytics, and 38% are planning to.
    Vocalized Initiative
  • Cloudy Future

    More than one-third can conduct analytics in the cloud, and more than one-quarter are planning to.
    Cloudy Future
  • Mobile Migration

    35% can perform mobile analytics, and 33% are planning to.
    Mobile Migration
Dennis McCafferty is a freelance writer for Baseline Magazine.


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