More C-Suite Support Needed for Analytics

By Dennis McCafferty  |  Posted 11-21-2013 Email

Most CIOs want to implement new analytics projects—and can demonstrate a track record of ROI to justify their proposals. And they're getting the required support from the business side. However, they're still facing headwinds, according to a recent survey from IBM. The accompanying report, "Analytics: A Blueprint for Value," reveals that quite a few organizations are looking to expand into cloud, mobile and even voice-based analytics solutions. But CIOs and other tech execs still deal at times with pushback from C-suite members. In fact, only one-quarter of CEOs and COOs act as a lead advocate for analytics, far short of what would be considered an impact-making representation. "Organizations need to identify different C-suite champions [who will] get fully behind the use of analytics," says Fred Balboni, global leader and partner over business analytics and optimization for IBM Global Business Services. "Emerging roles such as the Chief Data Officer and the Chief Analytics Officer are helping companies build an enterprise-wide data strategy to gain competitive advantage. It takes the right alignment of strategy, standards, technology and organizational structure to reap the full potential of what business analytics offers." An estimated 900 global C-suite, IT and business executives took part in the research. For more about the survey, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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