Mobility Tops the List of Digital Priorities

By Dennis McCafferty  |  Posted 04-02-2014 Email Print this article Print

If you thought either big data analytics or cloud computing initiatives rank at the top of today's digital agenda, guess again. Mobility strategies hold a clear edge, according to a recent survey from Accenture. The resulting report, "Mobility: Fueling the Digital Surge," demonstrates how much further ahead "mobility leader" organizations are on their progress toward these goals, compared to the rest of the field. And while the required commitment here is clearly evident at the very highest levels of organizational leadership, there are still many obstacles that CIOs must help overcome. "Companies are moving aggressively to adopt mobile technologies and applications geared toward helping them achieve specific business objectives," according to the Accenture report, "and are developing formal strategies—in many cases, with the involvement of the CEO—to guide their efforts. However, a number of strategic, organizational and operational shortcomings have made it difficult for companies to take full advantage of mobility's promise—especially struggles in the rollout of mobile capabilities, a lack of formal metrics to measure effectiveness and insufficient funding." Nearly 1,500 global C-level executives participated in the research. For more information about the survey, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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