What Users Expect From a Website Experience

By Dennis McCafferty  |  Posted 11-11-2015 Email

Consumers and users are spending more time online than ever—and they're expecting a better experience on company Websites while they're doing it, according to a recent survey from Limelight Networks. The resulting "State of the User Experience" report indicates that better doesn't necessarily mean faster, as users are expressing more willingness to wait for pages to load than they did in the past. However, an increasing number of consumers favor Websites that connect to them in a highly personalized manner—they want sites to remember that they've been there before, and make recommendations based upon prior visits. They also want these sites to constantly provide new and/or updated content, and many feel that performance should remain consistent from the desktop to the mobile device. "Consumers (feel) that the experience matters," according to the report. "This should be a call-to-action for brands. To an increasingly discerning user in a more demanding digital world, it's ever more important to ensure that online experiences, whether they happen on a small or large screen, meet these rising expectations." More than 1,300 global consumers/users took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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