CIOs and the Retail Store of the Future
Mobile Will Continue to Disrupt Retail
CIOs plan to rapidly implement the following mobile technologies: Context-aware technology (32%), Mobile payments (28%), Digital signage (24%), Mobile point of sale (22%)
The United Kingdom Leads, Germany Flags
73% of CIOs in the U.K. have already implemented some form of mobile payments, while 60% of German retailers have no mobile plans.
Bringing Along Partners
59% of retailers plan to invest in mobile technologies to empower their partners and vendors over the next three to five years, with the hopes of improving customer service and logistics.
Cloud Allows IT Teams to Innovate
41% of retail CIOs use software-as-a-service for the back office, supply chain and product lifestyle management, enterprise resource planning, and more. 52% intend to do so during the next five years.
Big Data Not Yet Driving Decisions
68% of retail CIOs collect data but are not taking advantage of its full value for informed decision-making.
Supporting Cross-Channel Analytics
More than 47% of respondents have invested in cross-channel analytics, which offer multichannel insights and enhance the ability to reach consumers through channels.
Investments in Big Data
Only 25% of retailers plan to invest in big data analytics to support customer service.
Retailing’s Social Media Usage
80% of retail CIOs use social media for sales and marketing, especially for customer service and recruitment.
Social Media Insights Informing R&D, Product Design
47% of retailers say they will link social insights to R&D and product design during the sleep the next three to five years, “unlocking customer-centric product designs,” according to the report.
Talent Shortage Delays Strategies
67% of retailers say attracting and retaining talent is critically important over the next three to five years. And 34% report struggling to obtain talent in mobile technologies.
