Google Personal Blocklist Chrome Extension Fights Content Farms

Google took another step to stomp out content farms Feb. 14 by launching a

small application for its Google Chrome Web browser that lets people block

Websites from their Web search results on

When installed by a user, the Personal Blocklist Chrome extension will let users click

the “block url” button to block a site so they won’t see results from

that domain again in their search results on

Personal Blocklist users may also undo blocks and edit blocked sites by

clicking on the extension’s icon in the top right of the Chrome window.

What clicking the block URL does is feed Google information about blocked

Websites. Google will study the “resulting feedback and explore using it

as a potential ranking signal for our search results,” wrote Google Principal Engineer Matt Cutts.

What Cutts means is Google is asking for users to help weed out content

farms, which he defined as “sites with shallow or low-quality


For more, read the eWeek article: Google Chrome Extension Punts Content Farms in Search.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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