IBM Outlines New Smarter Commerce Strategy


has launched a new initiative called “Smarter

Commerce” that draws upon Big Blue’s software and services expertise

to define a new market to meet new commerce challenges clients are facing in

today’s social media and mobile computing landscape.


this initiative, IBM announced new software

and the creation of a new consulting practice dedicated to the emerging

category of smarter commerce, which is focused on helping companies swiftly

adapt to rising customer demands in today’s digitally transformed marketplace.


Hayman, general manager of IBM Software

Industry Solutions, told eWEEK the Smarter Commerce effort began two years ago

and is “the amalgamation of $2.5 billion in acquisitions we made in 2010,

along with some organic technology we put in.”


IBM’s Smarter Commerce initiative builds on

the foundation of the WebSphere Commerce platform and the company’s $2.5

billion investment in on-premises and cloud-based software from IBM’s

acquisitions of Sterling Commerce, Unica and Coremetrics. IBM

acquired Sterling Commerce for its order management and supply chain

optimization technology. IBM bought

Coremetrics for its capabilities for analyzing customer behavior. And the

company purchased Unica for its software for managing marketing campaigns from

beginning to end.


we had established this vision two years ago, as we announced these

acquisitions we deliberately only told a piece of the story because we were

still putting it together,” Hayman said.

For more, read the eWEEK article: IBM Launches Smarter Commerce Strategy.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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