Why Businesses Are Investing in Content Analytics

Why Businesses Are Investing in Content Analytics

Why Businesses Are Investing in Content AnalyticsWhy Businesses Are Investing in Content Analytics

Some companies use content analytics to extract data from emails and documents, but few use content curation to automatically create custom libraries and alerts.

Big DemandBig Demand

59% of the survey respondents said content analytics will be essential within five years.

Useful InformationUseful Information

27% said their organization uses content analytics to extract data from emails, correspondence, forms, etc., and 25% use this technology to conduct free-text searches of scanned documents.

Deep DiveDeep Dive

36% of the respondents said their company has a search capability that allows for contextual analysis, as opposed to simple free text and keywords.

Powerful ToolPowerful Tool

Less than 10% said their organization can use content curation to automatically create custom libraries and alerts from multiple external and internal sources. More than 50% of respondents at companies that don’t have this capability said it would be useful.

Uncharted TerritoryUncharted Territory

Only 18% of the survey respondents said their organization has e-discovery tools with contextual analysis functions.

Dual BenefitsDual Benefits

64% said content analytics can improve process productivity by removing manual steps, and 62% said it can provide the intelligence needed to deliver better insights for decision making.

Taking ChargeTaking Charge

38% of the survey respondents said the IT organization is driving their company’s analytics projects, and 23% said corporate leaders are.

Challenges Implementing Content AnalyticsChallenges Implementing Content Analytics

Required investment: 43%
Lack of needed expertise: 35%
Information governance requirements: 34%

High PraiseHigh Praise

Nearly half of the survey respondents describe their organization’s enterprise content management (ECM) as either “good” or “excellent.”

Stumbling BlocksStumbling Blocks

43% said they deal with challenges related to the duplication of content creation, and 39% admitted that they have poor insights into their business operations.

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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