Why Businesses Need a Search Party to Find Relevant Data
Why Businesses Need a Search Party to Find Relevant Data
The growing reams of data from a variety of sources is creating major challenges when using analytics tools designed to uncover value in that data.
Critical Component
88% of survey respondents said data analytics is important to their organization’s decisions and processes, with 31% describing analytics as “extremely important.”
Primary Role
More than three out of five said business managers are at least somewhat dependent on their IT managers, data scientists, data managers and other analytics pros.
Lukewarm Impression
40% said they’re only “moderately” satisfied with these IT pros’ efforts. Less than 2% say they’re “extremely” satisfied.
Distributed Data
64% use at least five data sources for operational decision-making, and 31% use 10 or more.
Growth Source
77% expect the number of data sources to increase over the next two years, and 29% expect the number of sources to increase “substantially.”
Top Data Tools: Digital Relic
92% said their organization still uses spreadsheets (such as Excel) for data analysis.
Top Data Tools: DIY
52% use analytics tools developed in-house.
Top Data Tools: Analytics Assist
49% use tools from third parties.
Top Data Tools: Customer Profile
43% use consumer databases.
Top Data Tools: Search Party
37% use low-level SQL queries
Top Data Tools: Off-Premise
30% use cloud-based analytics tools.
