Why Many Organizations Don’t Trust Their Data

Published: Dec 16, 2016
Updated: May 12, 2021
2 minute read

Why Many Organizations Don’t Trust Their Data

Why Many Organizations Don't Trust Their Data

Why Many Organizations Don’t Trust Their Data

Most professionals who work closely with data analytics are not confident in the integrity and reliability of resulting insights and worry about data quality.

Trouble Signs

Trouble Signs

60% of the global decision-makers surveyed said they are not very confident in their organization’s D&A insights, and only 10% feel their company excels in the management of D&A quality.

Fleeting Faith

Fleeting Faith

Just 43% trust their D&A insights related to risk and security, and only 38% do so for D&A provided for customer insights. About 33% feel this way for business operations-related D&A.

Checked Out

Checked Out

Only 51% of the respondents believe their organization’s C-suite executives fully support their company’s D&A strategy.

Out of Sync

Out of Sync

Just 47% said their D&A outputs are consistently used organization-wide.

Minimal Impact

Minimal Impact

Only 44% of the respondents said the use of data has optimized and improved the effectiveness of key business processes throughout their organization.

Operational Issue

Operational Issue

Just 43% said employees throughout the company use data and analytics appropriately to complete tasks and make decisions.

Over-Exposed

Over-Exposed

70% of the respondents said that, by using D&A, they expose themselves to reputational risk through resulting data breaches.

Falling Short

Falling Short

Only 46% said their analytics and model-building techniques aspire to meet industry best practices and standards.

Unchecked Area, Part I

Unchecked Area, Part I

Just 45% of the respondents said they consistently use rigorous quality checks to ensure the accuracy of D&A models and outputs.

Unchecked Area, Part II

Unchecked Area, Part II

Only 43% said they use the right and appropriate internal data sources for conducting analytics to ensure the inputs reflect the business area they want to address.

Top Uses of D&A

Top Uses of D

&

A

Monitor business performance via financial reporting: 71%, Spot fraud: 70%, Drive strategy and change: 70%, Understand how company products are used: 70%, Comply with regulatory requirements: 70%

Dennis McCafferty

Dennis McCafferty

Content Writer

Dennis McCafferty, a writer for eWeek, Baseline and CIO Insight, has more than 20 years of experience as a writer. He has covered a variety of technology and business topics for a number of publications, including those of Ziff Davis. Dennis was also an editorial staffer for USA Weekend, the nation’s second-largest magazine, with more than 22 million readers.

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