Why Many Organizations Don’t Trust Their Data

Why Many Organizations Don’t Trust Their Data

Why Many Organizations Don't Trust Their DataWhy Many Organizations Don’t Trust Their Data

Most professionals who work closely with data analytics are not confident in the integrity and reliability of resulting insights and worry about data quality.

Trouble SignsTrouble Signs

60% of the global decision-makers surveyed said they are not very confident in their organization’s D&A insights, and only 10% feel their company excels in the management of D&A quality.

Fleeting FaithFleeting Faith

Just 43% trust their D&A insights related to risk and security, and only 38% do so for D&A provided for customer insights. About 33% feel this way for business operations-related D&A.

Checked OutChecked Out

Only 51% of the respondents believe their organization’s C-suite executives fully support their company’s D&A strategy.

Out of SyncOut of Sync

Just 47% said their D&A outputs are consistently used organization-wide.

Minimal ImpactMinimal Impact

Only 44% of the respondents said the use of data has optimized and improved the effectiveness of key business processes throughout their organization.

Operational IssueOperational Issue

Just 43% said employees throughout the company use data and analytics appropriately to complete tasks and make decisions.


70% of the respondents said that, by using D&A, they expose themselves to reputational risk through resulting data breaches.

Falling ShortFalling Short

Only 46% said their analytics and model-building techniques aspire to meet industry best practices and standards.

Unchecked Area, Part IUnchecked Area, Part I

Just 45% of the respondents said they consistently use rigorous quality checks to ensure the accuracy of D&A models and outputs.

Unchecked Area, Part IIUnchecked Area, Part II

Only 43% said they use the right and appropriate internal data sources for conducting analytics to ensure the inputs reflect the business area they want to address.

Top Uses of D&ATop Uses of D&A

Monitor business performance via financial reporting: 71%, Spot fraud: 70%, Drive strategy and change: 70%, Understand how company products are used: 70%, Comply with regulatory requirements: 70%

Dennis McCafferty
Dennis McCafferty
Dennis McCafferty is a contributor to CIO Insight. He covers topics such as IT leadership, IT strategy, collaboration, and IT for businesses.

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