10 Ways Social Media Is Transforming Businesses

By Dennis McCafferty  |  Posted 10-09-2014 Email

Remember when corporations once routinely banned employees from posting comments on Facebook and other social media? That seems like an eternity, as at least four of five companies now either use social media or are planning to do so. Clearly, social media's immediacy, accessibility and flexibility—you can instantly post an industry article, best practices inquiry or company video—establish many benefits with regard to employees and customers. Social media pushes collaboration to the next level, as workers initiate information and best practices-sharing with vendors, customers and, of course, each other. It's a great resource for HR, as nearly all recruiters engage in some form of social media, and roughly three-quarters of organizations have successfully hired a candidate through social media (that's up from 58 percent in 2010). And you can respond to consumer complaints, praises and general observations in real-time, as the ongoing conversation is breaking down the walls that once existed between an organization and the public. In the new book, "A World Gone Social: How Companies Must Adapt to Survive" (Amacom), authors Ted Coiné and Mark Babbitt elaborate upon how social media is profoundly changing the very essence of our corporate culture and business strategies. We've adapted the following examples from the book. Coiné is chairman and co-founder of SwitchandShift.com, a blog focused on leadership, culture and change, and was recently named a Forbes Top 10 Social Media Power Influencer. Babbitt is CEO and founder of YouTern, a social community for college students, recent graduates and young professionals. For more about their book, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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