20 Percent of U.S. Adults Will Own Tablets in 2014: Survey
The New Reality for Customer Engagement
The market carved out by Apple's iPad has a bright future, as 1 in 5 American Adults plan to own a tablet computer by 2014, according to a survey of 2,288 participants from Fuze Box and Harris Interactive.
Market researcher Harris conducted the survey online Nov. 10 through Nov. 12 on behalf of sponsor Fuze Box, which makes Web conferencing applications for computers, tablets and smartphones.
Application use on tablets, including the iPad and machines based on Google's Android platform, RIM's PlayBook, HP's PalmBook and Microsoft Windows 7 tablets, will see quite a range.
Some 78 percent of respondents said they planned to use their tablets to surf the Web. Three-quarters of people said they would use their machines for e-mail.
Electronic reading of books and newspapers, (53 percent), social networking (50 percent), consuming TV via Netflix, Hulu and other apps (43 percent) were also popular draws.
Tablet use bodes well for enterprises as well, with 37 percent of respondents pledging to use their machines for business concerns.
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