Apple Launches Mac App Store With More Than 1000 Apps
The New Reality for Customer Engagement
The Mac App Store launched with over 1,000 free and paid applications, on Jan. 6, Apple said. The inexplicably popular game Angry Birds is listed, among other games and productivity tools.
The long-anticipated Mac App Store hopes to do what the App Store did for the iPhone, making it easier and faster to find, buy and install new applications for the Mac. Instead of going to several sites to buy software, users can find them in a single store and buy apps using their existing iTunes accounts. Installation becomes a single-step process, Apple said.
Just like the App Store for the iPhone and iPad, Apple will have full control over what software is listed on the Mac App Store through its closed review process. However, unlike the App Store, which is essentially the only legitimate way to install apps on the mobile devices, developers can continue to distribute Mac software independently of the store.
The Mac App Store, available in 90 countries, requires Snow Leopard users to first install Mac OS X v10.6.6 with a software update in order to get the menu option to access the store, according to the company. It will be an integral part of the company's upcoming Mac OS X 10.7 Lion, expected summer 2011. Apple pre-announced the store at the Back to the Mac event in October.
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