Google's Android Market Gets In-App Billing Feature
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Google March 29 officially launched Android Market In-app Billing to let developers publish applications that incorporate ways for consumers to purchase goods from within the apps.
Previously, developers who submitted apps to the Android Market would take their 70 percent cut of the app sale and perhaps make money from mobile advertising.
In-application billing lets software developers make more money by selling virtual goods and upgrades in their apps to consumers. Makers of gaming apps can sell consumers additional levels.
Disney Mobile showed at a Google event last month how it is leveraging in-app billing through its Tap Tap Revenge for Android app.
Comics by ComiXology; Gun Bros, Deer Hunter Challenge HD, and WSOP3 by Glu Mobile; and Dungeon Defenders: FW Deluxe by Trendy Entertainment are also leveraging in-app billing.
For more, read the eWEEK article: Google Launches In-App Billing for Android Market.
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