Enterprise Mobility Demand Surpasses IT Managers' Expectations
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
The majority of IT managers aren't properly preparing for the growth of Apple's iPhone, handsets based on Google's Android and all manner of smartphone platforms in the enterprise, according to a new Forrester Research report.
Forrester Research analyst Michele Pelino polled 5,519 technology users in Canada, France, Germany, the U.K. and the United States from SMB (small and midsize businesses) and enterprise companies with 20 or more employees.
Pelino said most IT managers and even vendors are underestimating demand because they are failing to recognize two emerging segments of employees: mobile "wannabes" and mobile "mavericks," which together comprise 22 percent of all employees.
Mobile wannabes, Pelino explained, are often at their desks so IT does not count them as mobile workers even though they want to use their smartphones for work. Mobile wannabe workers can include executive assistants, human resource workers and customer service representatives.
Hewing to the classic example of the consumerization of IT, mobile maverick employees buy their own smartphones and download their own productivity and communications apps to do their jobs on the go.
What are corporate road warriors doing on these phones/computers?
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