Microsoft Bing made some mobile application and browsing moves to make it easier for users to find iPhone applications and share content via Facebook, features the company hopes will differentiate it from Google's mobile offerings for the iPhone and Android handsets.
The Bing team added an auto app discovery feature that surfaces applications in the context of typical Web queries.
Now users who search for apps such as Thor 3D, Facebook and Hotels in Seattle from their iPhone's Bing for Mobile app will see appropriate apps surface on Bing from their iPhone.
The idea is to help iPhone users avoid the needle-in-the-haystack search for Apple App Store apps, which now number more than 400,000.
Bing will also now find the app a user is searching for using the exact app name or other criteria. Now queries such as Top iPhone Apps, News Apps and Download Fruit Ninja will also surface relevant programs.
Moreover, to make it easier for iPhone users to get to the apps themselves, Bing can also launch some installed apps, such as Yelp, Facebook and IMDb, directly from the app search results.
This article was originally published on 06-13-2011