Microsoft, Yahoo Deal Rumors Swirl
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Microsoft has no plans to acquire Yahoo, according to a new Bloomberg report.
Bloomberg drew its news from two people familiar with the matter, who refuted an earlier report from Reuters that the software giant was seriously considering a bid for the Web-portal company.
That Reuters report suggested that Yahoo's market value stands at $18 billion, making it a significantly cheaper target than three years ago, when Microsoft tried to snatch it up for $44.6 billion. Reuters quoted sources close to the situation for its information.
Other potential buyers are apparently circling a weakened Yahoo, which has lost ground on numerous fronts to competitors such as Google. In a bid for stronger market position, Yahoo previously entered into an agreement with Microsoft to have the latter take over its back-end search apparatus, in theory freeing up resources to develop more and better user-end content. That deal worked out well for Microsoft, as it effectively doubled Bing's search-engine market share.
When that deal was announced in the summer of 2009, Microsoft CEO Steve Ballmer told reporters and analysts: "This deal is not better than the last deal; it is different than that last deal." The drawbacks to a Yahoo-Microsoft search-engine deal, he added, included a "higher tax rate and less money up-front."
Microsoft has recently shown it s more than willing to snatch up a property for an eye-popping price. This summer, the company agreed to pay $8.5 billion for Skype, which will become a new business division. Skype in its new form will support Microsoft products, including Windows Phone and Xbox Kinect, in addition to integrating its services across the breadth of Microsoft's extensive software portfolio.
In addition, Microsoft has entered into aggressive partnerships with companies like Facebook and Nokia. A number of the former s features, including the Like button, now feed social data into Bing. Nokia recently agreed to drop its homegrown mobile operating systems in favor of Windows Phone, a deal that should yield new high-end smartphones by the end of 2011.
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