Book Brief: Anytime, Anywhere
The New Reality for Customer Engagement
Anytime, Anywhere: How the Best Bricks-and-Clicks Businesses Deliver Seamless Service to Their Customers
By Robert Spector
Perseus Publishing, February 2002
288 pages, $27
You know the answer without even asking the question: If you ask customers if they want excellent service on the phone, in person or via e-mail, they will answer "yes" every time. That is the simple message here. From the customers' point of view, it doesn't matter if you are talking about the Web site, mail-order catalog, ordering by phone or in person; it's all one store. Spector gives examples of companies large and small that have grappled with the problem of integrating customer service.
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...