Book Brief: Jack: Straight From the Gut
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Jack: Straight From the Gut
By Jack Welch with John A. Byrne
Warner Books, 2001
496 pages, $29.95
Recommended by Chris Harrison, former Director of Enterprise Architecture, Royal Caribbean Cruises Ltd.: "Welch tells how he became who he is today and what he did to make GE one of the most admired companies in the world. Highly interesting and inspiring."
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