Book Brief: Meta-Capitalism at Work
The New Reality for Customer Engagement
Meta-Capitalism at Work: Taking Revolutionary E-Business Concepts from Theory to Practice
by Grady Means and David Schneider
John Wiley & Sons, 2001
208 pages, $27.95
Two consultants from PricewaterhouseCoopers, building on management concepts for start-up companies from their previous book, Meta-Capitalism, describe how established companies can use the same techniques to transform themselves. Drawing on their experience with such companies as Ford Motor, Wal-Mart, Dell Computer, Cisco Systems, Citigroup and General Electric, the authors show managers how to revitalize companies into brand-owning, customer-focused businesses that effectively use Internet-enabled networks.
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