Book Brief: Strategies for E-Business Success
The New Reality for Customer Engagement
Strategies for E-Business Success
Edited by Erik Brynjolfsson and Glen Urban
250 pages, $19
To be published in November, this is a collection of the best thinking on e-commerce strategy published in the Sloan Management Review. Authors include Clayton Christensen, Tom Davenport, M. Lynne Markus, David Feeny and N. Venkatraman.
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