Book Brief: The E-Privacy Imperative
The New Reality for Customer Engagement
The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age
by Mark S. Merkow and James Breithaupt
320 pages, $34.95
Merkow, a well-known e-commerce security specialist, and his collaborator offer advice on how to protect your Web site and your customers through careful technology practices and responsible handling of information. CIOs will be especially interested in sections identifying the major threats to privacy, and on how to communicate security and privacy policies to employees and customers.
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