Book Brief: e-Finance
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
e-Finance: The Electronic Revolution in Financial Services
By Erik Banks
John Wiley & Sons, Inc., 2001
216 pages, $39.95
Digital technologies, funding sources and e-commerce business models have led to an explosion in online financial services. The managing director of the corporate risk management group at Merrill Lynch explores the challenges, opportunities and risks within this sector by studying global e-finance leaders such as Charles Schwab, Citibank and E*Trade.
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